Who We Are
New Directions was established by Sefton Council in 2007 as the first local authority trading company in the country which remains at the forefront of the adult social care sector in the borough and beyond.
Our organisation works with individuals with learning and physical and learning disabilities and older people to live rewarding and fulfilling lives through person-centered support and care. While also providing peace of mind for families and loved ones.
Our team of more than 450 enthusiastic and caring staff provides a wide range of high-quality services for 720 individuals each day across numerous care settings.
Some of our services are regulated and inspected by the Care Quality Commission. Click here to see all our ‘outstanding’ and ‘good’ ratings.
Our Future
As the longest-serving provider of adult social care services in the borough of Sefton, we fully intend to be around for another 50 years and beyond! Working closely with our shareholders, Sefton Council, and other key partners within the borough, together we aim to deliver the highest quality support and services to meet the changing needs of people in our community.
The last 18 months have been so very challenging for everyone in Sefton and New Directions. We could not be prouder of the hard work, dedication, and commitment of our staff and volunteers. The resilience shown by our people who attend our services and their families has been nothing short of astonishing.
During this time, we have developed some vital new services such as Rapid Response and various Intermediate Care options, which enables us to support more people to live independent and fulfilling lives. We support over 720 individuals each day across numerous service settings.
With over 400 employees, we pride ourselves on being an employer of choice within the Merseyside area, investing and believing in our staff.
To see our Volunteering programs, Click Here
To access the latest vacancies at New Directions, Click Here
Our Core Values
Our core values are at the heart of everything we do as an organisation, created in partnership with our people who attend our services and colleagues who focus on who we are and how we do things.
New Directions involves individuals who attend our services, carers, and our staff team in decision making around the design and future of our services at every opportunity. By living and fulfilling our values through engaging, co-producing, and working together we collectively aim to create a better future for all.
Latest News
Anthony King's Volunteer Blog December 2022
Hi Everyone,
Welcome to my Christmas blog of 2022
Some of our services by now will have already had their Christmas lunch, followed by lots of festive activities such as a disco organised by our staff to the very people we support for Christmas this year.
New Leaf had a Christmas Fayre on the 3rd December and on the day, they had a great number of visitors who came and there were lots of Christmas goodies on offer which was followed by a group from Southport called “Stringalong” who provided us with lovely folk music, (the videos will come soon). Thanks to everyone who attended our garden centre, we raised in total £840.00 which we are so grateful for.
Our drama group New Centre Stage put on a Christmas show called “The Modern Nativity” and it went down very well indeed with our audience. The video and pictures will be coming soon.
Finally, from everyone here at New Directions, we wish all our staff and service users a Merry Christmas and a Happy New Year.
Cheerio, and I will see you in 2023.
Tony
Tony King’s 8th Volunteer Blog
Hi Everyone,
Welcome all to my eighth blog, here at New Directions.
Now that our newsletter will be out soon, it is now called “Reflections”
Thanks to our staff and service users who came up with the new name this will be on our newsletter from now on.
It’s been a busy period with more activities going on across all our services, as the busy Christmas period is about 2 months away, we had last week a fundraiser for Macmillian coffee morning held at our Waterloo Park service and they contributed £290.40 so thank you all who took part in the event.
World Mental Health Day was held this month and we held events to reflect this, we at New Directions really help people who use our services.
Our YouTube channel is progressing well as more visitors are viewing the site, we aim to get more subscribers to this exciting new venture.
So, cheerio for now, see you next month.
Tony
Anthony King Volunteers Blog
Hi Everyone, Welcome all to my seventh blog, here at New Directions. Now that we are in the beginning of the month of September, we are getting ready for the autumn, across all our services. Most of our services now are getting ready for the autumn/winter period where...
New Centre Stage Performs at Waterloo Park
Our amazing talented performers from New Centre Stage attended New Directions Waterloo Park service today to showcase some of their latest musical numbers. Everyone at Waterloo Park had a brilliant time being entertained by the New Centre Stage Group. Songs from Over...
Tony King – Volunteers Blog
Hi Everyone, Welcome, all to my sixth blog, here at New Directions. Now that we are in the summer months, we are in the process of renaming our next newsletter to hopefully come out in August. And we are in the process of conducting a poll to see what name we will...
New Directions Joins the Caring Business Charter
We are proud to be a signatory of Sefton Council’s Caring Business Charter, offering workplace opportunities across our business to care experienced young people. Statistics show that young people with experience of the care system can be disadvantaged in the jobs...
Shared Lives Week 2022 Events
For Shared Lives Week 2022 the service hosted two fabulous events to honour the people in the Shared Lives Community. No one has a party like Shared Lives does! The service had a party extravaganza which was a great night had by all. Jeanie and her "Dolly Dealer"...
New Centre Stage at Ardens Fest 2022
New Directions New Centre Stage performers attended the Arden Fest-Organised by Arden College last Thursday, which took place in Botanic Gardens Southport. The festival was a fantastic opportunity for many services across Sefton and further to meet up, share and...
Tony King – Volunteers Blog
Hi Everyone, Welcome all to my fifth blog, here at New Directions. Now that our Spring newsletter is already out, we are in the process of collecting new names and suggestions sent into us by all our people we support to rename our newsletter, I will unveil our new...
New Centre Stage Summer Showcase
On Monday the 20th and Tuesday the 21st our New Centre Stage centre held two fabulous performances for their Summer Showcase. This was the first time the group had performed for an audience since Lockdown and the shows were amazing! The show titled Musical Melodies...
Shared Lives Week 2022
What is Shared Lives? Our vision is a kinder, stronger society built on sharing our lives and our homes. We help build communities where everyone lives a full life, regardless of the support they need. We do this by turning Shared Lives care, Homeshare and Family by...
New Directions Jubilee Celebrations
Over the past week, New Directions services across the borough have been celebrating the Queens Platinum Jubilee in style. Services were transformed into parties of red white and blue, with crowns and tea galore! Each service had its unique way of celebrating,...
Welcome to New Directions
We are a value-based care company; the people we support are at the heart of everything we do. As a learning organisation we are always working to improve standards, providing the best possible quality care to the individuals we are privileged to support. We aim to ensure better lives for individuals and their carers.
We live by our values, created by people who use our services:
- People focused - Big hearted - Count on us - Together as one -
We have a wide range of adult support services, whether you are an individual, parent / carer, or social worker looking for services please get in touch with us today to find out how we may help you.
The quality of what we do is important to us, if we’ve done a good job, or you think we can improve, or you have any questions please get in touch with a member of the team here.
Please view the interviews below from our Service at Waterloo Park
to see what our users and staff say about us
New Directions, Head Office, 3rd Floor, Burlington House,
Crosby Road North,, Waterloo, L22 0PJ
New Directions, Head Office, 3rd Floor, Burlington House,
Crosby Road North,, Waterloo, L22 0PJ